Description

The “Digital Innovation and Management” postgraduate program offered by the Department of Management Science and Technology at the University of Patras is a modern, interdisciplinary Master’s program that bridges business administration and digital technologies and it is s certified by the HAHE

The program runs over three academic semesters, with the first two dedicated to coursework and the final semester focused on the Master’s thesis. It corresponds to 90 ECTS credits and is delivered in a hybrid format (in-person οr online), offering flexibility for students.

Students can choose between two main specialization tracks:

1. Digital Marketing: This specialization covers contemporary digital marketing strategies and tools, consumer analytics, and digital campaign evaluation. Graduates are equipped to design, implement, and assess innovative marketing initiatives in the digital space.
2. e-Government (Digital Governance): Focused on the analysis, design, and management of information systems for the public sector, this path prepares students to improve public services, enhance efficiency, and advance citizen engagement through digital solutions.

The program aims to develop a combination of leadership, technology, and strategic skills, preparing graduates to navigate the evolving digital business landscape in both private and public sectors. This specific postgraduate title has been included as acceptable for positions in the following fields: Administrative-Economics and Informatics (https://dima.upatras.gr/en/asep-supreme-council-for-civil-personnel-selection-eligibility/)

Admission is competitive, with a selection process that includes application assessment and interviews. Each academic year, around 50 students are admitted to the program.