Description

The Department of Management Science and Technology at the University of Western Macedonia is organizing a MSc Program for the 2026–2027 academic year, titled: “E-Business and Digital Marketing,” in accordance with the provisions of Law 4957/2022 (A’ 141).

The Msc  in “E-Business and Digital Marketing” aims to provide high-quality specialized knowledge and skills required for the management and development of business activities in the digital environment. Specifically, the program seeks to equip students with the necessary knowledge to leverage technology and innovation in business, focusing on strategic development, the use of digital tools, and the optimization of the user experience.

One of the program’s main priorities is to understand the modern business ecosystem and the opportunities offered by e-business and digital marketing. Students develop skills such as managing digital platforms, analyzing data for strategic decision-making, and developing innovative solutions that meet market demands. In addition, the program emphasizes the development of skills for creating and managing integrated digital campaigns. It aims to train professionals who will be able to implement modern digital marketing strategies, leverage social media, and engage consumers through personalized approaches. Thus, graduates can effectively respond to the developments and demands of the digital age.

Overall, the objective of the program is to provide students with a comprehensive theoretical and practical foundation, enabling them to become competitive in the job market and support the growth and digital transformation of businesses. Through specialized training, graduates of the program acquire all the necessary skills to excel in professional fields related to technology, marketing, and strategic management.

Graduates of the program can play a pivotal role in the growth and internationalization of virtually any company or organization, helping to bridge the gap between technology and business by applying their knowledge of new business models, emerging technologies, and the management and exploitation of innovation.

Examples of employment sectors:

• Information and Communication Technology (ICT) companies: Participation in projects to develop digital solutions and services.
• Digital Marketing Companies or Marketing Departments of businesses and organizations: Management of digital campaigns and digital communities, optimization of social media presence, content creation, and customer data analysis.
• E-Commerce: Development and management of online stores, optimization of user experience, and sales growth strategies.
• Consulting Services: Providing advice to businesses on digital transformation and the adoption of new technologies.
• Startups: Working with startups in the digital economy, either as founders or employees, to help promote innovative digital entrepreneurship.Δημόσιος Τομέας: παροχή εξειδικευμένων συμβούλων προβολής και επικοινωνίας με το κοινό με τη χρήση ψηφιακού marketing, σχεδιασμό δράσεων και πολιτικών, ψηφιακού μετασχηματισμού και υποστήριξης δράσεων ψηφιακού επιχειρείν.

The courses are offered online and will begin at the start of the 2026–2027 academic year.

For more information about the Master’s Program, visit its website: https://ebdm.uowm.gr