The Summer School: innovation, Tech & Culture returns for the second year, seeking to bring together the world of Culture and Digital Arts with the fields of Technology, Artificial Intelligence and Entrepreneurship.

9 – 21 July 2025, Centre for Entrepreneurship and Innovation (ACE), Athens University of Economics and Business

Candidates wishing to apply must create a personal account in the Onassis Directory via the following link and can complete the application and upload the required supporting documents progressively until the deadline for submission

This year, the programme is dedicated to the concept of “Worldbuilding” as a means to create innovative ideas and business models.

The emphasis shifts from the work-product to the story that precedes and underlies it. By building universes and worlds around and around the products, participants move beyond the materiality of the object and create integrated experiences around and beyond them. The products are placed at the center of a world that is interactively framed by the audience. The audience, from being the final recipient, becomes an integral part of this experience and co-constitutes it.

The aim of this year’s programme is to challenge traditional product design and promotion practices, using new technologies, art thinking and innovative design.

Summer School 2025 is a platform for all creative professionals who need to express their innovative ideas and create the worlds they envision by designing projects, products, spaces, experiences and interactive campaigns that open up conversations, create active audiences and consumers, and engage audiences in the full story around the product.