Strengthening its externalization and promotion activities, aiming to attract visitors all year round, the Municipality of Heraklion continues to promote its new proposal through the “loveHER | 5 Senses | 365 Days” tourism campaign, focusing on the first letters of the word “Heraklion”.

The campaign was presented by the Deputy Mayor of Finance & Development of Local Economy George Agrimanakis at a special event in the heart of Piraeus, held on Tuesday 26.11.2024, promoting the values of hospitality, culture, history and authentic gastronomy of Heraklion. George Agrimanakis referred to the importance of the initiative, stating: “The “loveHER” campaign is not just an initiative to promote our city, but a strategic investment in the extroversion, creativity and authenticity that characterize Heraklion. It is a reference point for our municipality and for the whole of Crete, giving the mark of a city that is constantly evolving and leading the way in the international tourist environment. With this particular action in Athens, our aim was to reach out to those who shape the opinion of travellers worldwide and to highlight Heraklion as a unique destination that combines culture, gastronomy and sustainable tourism development. The very positive response we have received fills us with optimism and gives us strength to continue our work to make Heraklion a top destination on an international level.”